WE BELIEVE IN WHAT IS POSSIBLE. SO WE DO IT.

GMWLiving is a house of brands partnering with values-aligned individuals and organizations to develop pathways for social impact through education, experience, and exposure.

Founded 2018 in Montgomery, Alabama.

For well-being. For culture.

Geneva M. Watford

Entrepreneur. Advocate. Operator. Producer. Creative director.

geneva m. watford is social entrepreneur dedicated to helping people thrive.

she founded gmwliving to connect people, vision, and talent to resources, strategy, and opportunity.

geneva is playing an integral role in shaping the modern narrative of montgomery, locally and around the globe.

The Brands

GMW living, llc

Thoughtfully designing places & platforms, for the exchange of ideas & concepts, that foster curiosity & creativity for individual and collective well-being.

Capital Matters Series

A solutions-forward initiative connecting people from various backgrounds and industries utilizing data-driven insights and expertise to improve advocacy efforts towards progress and prosperity.

Cultured & Well

A creative agency for values-driven brands, organizations, and initiatives. Specializing in experiential storytelling that catalyzes cultural narrative shifts.

Montgomery Street Market Trail

A Seasonal, Walkable 1-Mile Market for Wellness, Culture, & Commerce. Featuring STAGES, a platform for creatives to practice creating in front of a live audience.

Well In Between

Co-designing practical, holistic health & wellness toolkits with experts, for humans.